SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed an acquainted pattern: gain continuously, conserve strongly, acquire a home, and prepare for retired life. Yet Gen Z is coming close to money with a fresh viewpoint. Instead of concentrating entirely on long-term buildup, this generation is prioritizing eq

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